couple painting interior 10 tips to sell your home

Staging your home to sell

If you want your home to sell fast. decorating and decluttering to “set the stage” for potential buyers should be at the top of your to-do list. Staging your home showcases its best features and helps buyers visualize their families in the space. Here are 10 tips to get you started.

  • Apply a fresh coat of paint in neutral
    colors. It’s also a good idea to remove
    outdated wallpaper as potential buyers may not
    share your design taste.
  • Open blinds and drapes to let in natural
    light. Replace or remove old blinds and clear
    your light fixtures of dust and cobwebs.
  • Make repairs where needed. Fix running
    toilets, squeaky doors, chipped paint, broken
    fixtures and anything else that will distract from the
    desirability of your home.
  • Remove all personal items and photos. You
    want a buyer to picture his or her family in the
    space, not yours. Store the kids’ toys away, too.
  • Clean inside and out. Mop, dust, vacuum,
    repeat. No one wants to move into a house
    with a moldy shower or sticky refrigerator. If you
    can’t handle the cleaning yourself, hire a company
    to do it for you.
  • Spruce up landscaping. Plant flowers, trim
    bushes, weed the garden, mow the lawn
    and fix any unsightly cracks in your driveway
    or sidewalk.colorful-garden-and-beautiful-landscape-staging-home-for-sale
  • Deel utter your space. Clean up rooms,
    closets, cabinets, drawers and bathrooms,
    especially bathrooms. Stow away your personal
    hygiene items and medications as well.
  • Remove odors. Clean and deodorize, paying
    special attention to bathrooms and places
    where pets and kids congregate. Use baking
    soda and lemon to remove sink and garbage
    disposal odors.
  • Replace worn out furniture and carpet.
    Remove any furniture that is too big for
    your space, as large pieces can make a room
    look smaller.
  • Update lighting. Dark homes can appear
    dreary. Insta lling new pendant lights and
    ceiling fan fixtures can make a big difference when
    it comes to selling your home.light fixture install

 

Being smart about buying a new home is just as important as being clever about selling your old one, and we are here to help. We are your Real Estate Resource. If you are looking to buy or sell a home in Lake Norman, Charlotte, or surrounding areas anywhere in NC, SC, or VA. We are here to assist you! Contact Us.

Drone being used in real estate flying above a home

 

Drones will help sell your house


The use of drones to sell your house for real estate marketing saw a significant uptick in 2016. According to industry statistics, homes with aerial images in their listings sold 68% faster than homes with just standard images. Many real estate professionals jumped on the trend, using photos and videos captured with drones to catch potential buyers’ eyes and gain a competitive advantage.

But drones aren’t just great for enhancing your MLS listings. Many home inspection companies use them as a tool to investigate rooftops too high or steep to safely access. They can then provide their customers with high-quality photos of any damage that might have been missed during a traditional inspection. Inspectors can even stream video on a tablet or smartphone to show customers the condition of their roof and other hard-to-reach areas of their home.

Whether you want to ramp up your sales with aerial photos of your listings or your clients are interested in supplementing their home inspection with high-resolution imagery, you should be aware of the risks and know the FAA guidelines that govern drone use.

  • You (or the drone operator you hire) must have a remote pilot-in-command certificate or a Section 333 waiver.
  • The drone must not exceed 55 lbs. If it weighs more than that, it must be registered with the FAA.
  • You can only operate drones within Class G airspace (typically very near the ground at 1,200 feet or less).
  • You must keep the drone within your line of sight at all times, flying at or under 400 feet and 100 mph. Note: you cannot fly a drone over people unless you have obtained a waiver.
  • You (or the drone operator you hire) should have liability insurance. It’s also a good idea to obtain personal injury liability coverage in your E&O policy to protect your business if the drone operator unintentionally infringes on a person’s right to privacy.

If you’re thinking about using a drone for your business, be sure to check the laws in your state or country. The FAA issued updated commercial requirements for drone operation as recently as 2016, but regulations may vary depending on location.

Advertising to sell my house can come in many different forms. Advertising is a communication intended to inform, educate, influence and remind individuals of your product. Effective advertising should capture the prospective customers’ attention and entice them to use your product. It should be catchy and interruptive, it should make people stop whatever they are doing at the moment, long enough to read, hear or watch the ad. Regardless of the method, advertising must be unique, credible, memorable, clear and consistently reflect the unique positioning statement of your business.

Marketing and advertising is an investment, not an expense. Enough money must be spent to provide a media schedule for ad frequency, the most important element for ad memorability.

Word Of Mouth

The most effective form of marketing is the word of mouth, the one that consumers trust above all others and the one that is most likely to drive sales for your company. Word-of-mouth advertising has existed as long as mankind has communicated and traded goods and services. People trust what their friends and family recommends several fold over any other form of marketing.

Social Media

Advertising to sell my house with social media. Another form of effective marketing is Social Media Advertising. It can be through Facebook Ads, Twitter and Instagram among others. Using these tools for advertising gives you the option of being able to target specific demographics. You can target people you have not reached yet and try to engage them. Users don’t always make a purchase through these mediums, however, they can still end up liking your business which gives you the opportunity to create a database of potential customer.

Many other forms of advertising exist, such as televisions, direct mail, billboards, newspapers and magazine. You can try out a few different forms to see which works best for you. The most important thing is for you as the Marketer to focus on engaging your consumer/customer, listen to what they have to say, be part of the conversation about your product. You will have to understand your consumer/customer, what they like about your product and to provide whatever it is they need from you. Let them know that they are important to you and that sharing their opinion is important to you. At the end of the day if the product is good, customers will come and they will keep coming back. So making sure that the customer has a great experience is always the first priority.

Advertising to sell my house

Dupont Real Estate would love to hear from you. If you have any comments or ideas we can share with our clients, please get in touch. If you have a question for our Real Estate Team, please email us at francine@dupontrealestate.com. Your answer may be part of our next blog article.

 

Mistakes Sellers Make

Mistakes sellers make can be avoided. When choosing a Realtor to sell your home, take time to pick one with an excellent reputation for listing homes. Choosing the wrong one will undoubtedly lead to financial and emotional headaches.

Here are several things to consider when choosing a Realtor so that mistakes can be avoided:

1. Hiring a Friend or Family

Choosing a Realtor, simply because she is your neighbor or family can be a very bad idea. Your top priority should be to sell your home for the best price as quickly as possible. By contracting with someone based on a relationship without scrutinizing out their credentials or references, the seller could be tied up in a contract that is not beneficial to them. If something goes awry during the process, it can cause conflict and can ruin or damage the relationship.

2. Listing with an agent who gives you the highest selling price

Choosing a Realtor because they suggest the highest price is a common mistake made by the home seller. You should hire someone who can give a strong market analysis to help you determine a reasonable price for your home and to avoid overpricing. It is important that your home is priced right to attract potential buyers.

3. Choose a Realtor based on Commission

Agents and real estate companies put up their own funds to market and advertise your home. Marketing and advertising will cost them money. So the lower the commission, the less incentive for an agent. A full service agent earning a full commission will often drop everything to handle any challenges that come along.  If a Realtor agrees to a lower commission with very little or no resistance at all, imagine how strong their negotiations will be on your behalf when you receive an offer. The seller needs to have more information about the Realtor’s experience and success and not rely solely on the fact of lower commission.

4. Hiring the so-called “neighborhood expert”

An agent living in the neighborhood doesn’t necessarily mean that they are better equipped to sell your home than someone who does not. Knowledge of the local market isn’t only acquired by living in the immediate neighborhood. A full-time realtor can get up to speed on a neighborhood fairly quickly by extensive research. Remember, selling a home is not location dependent it is about having the business skills.

5. Picking from an Open House

Open houses basic function is to connect the Realtor to other prospective clients. Yes, open houses can sell homes, but the percentage is so low. It is more of a way for the listing agent to advertise and to pick additional clients. Good agents know better than to pin all their selling effort on an open house. They should use their time in more effective marketing methods, not directly to the public but to other agents. By getting other agents interested in your home, your listing agent multiplies your sales force beyond just one individual.

Final Thought:

When choosing a Realtor, find out about their experience and success rate. Check their references and their satisfaction rate from their previous customer. As a seller, you have the right to choose the best person to fit your individual needs. Selling a home can be challenging, but with the help of a reliable Realtor, you can avoid making mistakes and reap the rewards of your sale.

We welcome your feedback and comments. We are also able to give you a FREE analysis of the current value of your home. Please CLICK HERE to request or call 704-510-0099

 

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