Advertising to sell my house can come in many different forms. Advertising is a communication intended to inform, educate, influence and remind individuals of your product. Effective advertising should capture the prospective customers’ attention and entice them to use your product. It should be catchy and interruptive, it should make people stop whatever they are doing at the moment, long enough to read, hear or watch the ad. Regardless of the method, advertising must be unique, credible, memorable, clear and consistently reflect the unique positioning statement of your business.

Marketing and advertising is an investment, not an expense. Enough money must be spent to provide a media schedule for ad frequency, the most important element for ad memorability.

Word Of Mouth

The most effective form of marketing is the word of mouth, the one that consumers trust above all others and the one that is most likely to drive sales for your company. Word-of-mouth advertising has existed as long as mankind has communicated and traded goods and services. People trust what their friends and family recommends several fold over any other form of marketing.

Social Media

Advertising to sell my house with social media. Another form of effective marketing is Social Media Advertising. It can be through Facebook Ads, Twitter and Instagram among others. Using these tools for advertising gives you the option of being able to target specific demographics. You can target people you have not reached yet and try to engage them. Users don’t always make a purchase through these mediums, however, they can still end up liking your business which gives you the opportunity to create a database of potential customer.

Many other forms of advertising exist, such as televisions, direct mail, billboards, newspapers and magazine. You can try out a few different forms to see which works best for you. The most important thing is for you as the Marketer to focus on engaging your consumer/customer, listen to what they have to say, be part of the conversation about your product. You will have to understand your consumer/customer, what they like about your product and to provide whatever it is they need from you. Let them know that they are important to you and that sharing their opinion is important to you. At the end of the day if the product is good, customers will come and they will keep coming back. So making sure that the customer has a great experience is always the first priority.

Advertising to sell my house

Dupont Real Estate would love to hear from you. If you have any comments or ideas we can share with our clients, please get in touch. If you have a question for our Real Estate Team, please email us at francine@dupontrealestate.com. Your answer may be part of our next blog article.

 

Mistakes Sellers Make

Mistakes sellers make can be avoided. When choosing a Realtor to sell your home, take time to pick one with an excellent reputation for listing homes. Choosing the wrong one will undoubtedly lead to financial and emotional headaches.

Here are several things to consider when choosing a Realtor so that mistakes can be avoided:

1. Hiring a Friend or Family

Choosing a Realtor, simply because she is your neighbor or family can be a very bad idea. Your top priority should be to sell your home for the best price as quickly as possible. By contracting with someone based on a relationship without scrutinizing out their credentials or references, the seller could be tied up in a contract that is not beneficial to them. If something goes awry during the process, it can cause conflict and can ruin or damage the relationship.

2. Listing with an agent who gives you the highest selling price

Choosing a Realtor because they suggest the highest price is a common mistake made by the home seller. You should hire someone who can give a strong market analysis to help you determine a reasonable price for your home and to avoid overpricing. It is important that your home is priced right to attract potential buyers.

3. Choose a Realtor based on Commission

Agents and real estate companies put up their own funds to market and advertise your home. Marketing and advertising will cost them money. So the lower the commission, the less incentive for an agent. A full service agent earning a full commission will often drop everything to handle any challenges that come along.  If a Realtor agrees to a lower commission with very little or no resistance at all, imagine how strong their negotiations will be on your behalf when you receive an offer. The seller needs to have more information about the Realtor’s experience and success and not rely solely on the fact of lower commission.

4. Hiring the so-called “neighborhood expert”

An agent living in the neighborhood doesn’t necessarily mean that they are better equipped to sell your home than someone who does not. Knowledge of the local market isn’t only acquired by living in the immediate neighborhood. A full-time realtor can get up to speed on a neighborhood fairly quickly by extensive research. Remember, selling a home is not location dependent it is about having the business skills.

5. Picking from an Open House

Open houses basic function is to connect the Realtor to other prospective clients. Yes, open houses can sell homes, but the percentage is so low. It is more of a way for the listing agent to advertise and to pick additional clients. Good agents know better than to pin all their selling effort on an open house. They should use their time in more effective marketing methods, not directly to the public but to other agents. By getting other agents interested in your home, your listing agent multiplies your sales force beyond just one individual.

Final Thought:

When choosing a Realtor, find out about their experience and success rate. Check their references and their satisfaction rate from their previous customer. As a seller, you have the right to choose the best person to fit your individual needs. Selling a home can be challenging, but with the help of a reliable Realtor, you can avoid making mistakes and reap the rewards of your sale.

We welcome your feedback and comments. We are also able to give you a FREE analysis of the current value of your home. Please CLICK HERE to request or call 704-510-0099

 

Help Sell Your House

A home is not only a place to reside but can also serve as a great investment. How can a homeowner make a return on their investment without breaking the bank at the same time maximizing their profit?

Below are some DIY tips that a homeowner can implement without going broke and can be done with little money.

Painting will help sell your house

Help Sell Your House

Putting up a fresh coat of paint can make a home seem new again. However, eye- catching paint job is a big no-no. When choosing paint colors, your best bet is to stick with neutral colors that will appeal to the greatest range of buyers. Yes, bland colors like white, beige or light grey doesn’t really beg for attention. But the point is you don’t want the potential buyers to see your personality on display, rather you want them to see a blank canvass that will allow them to envision making a space on their own. You don’t have to repaint the entire house though prior putting it on the market, you can redo one or two rooms. Kitchen and bathrooms are two main areas that needs complete paint job given the high traffic they see.

Floors

Prior to showing, mop the floors or vacuum clean your carpets. Refresh your hardwood floors and clean and polish vinyl tiles. You don’t need to replace them unless completely needed. Replacing it is a costly expense that will not add greater value to the home. First impression are lasting, so pay attention to the entrance area, you don’t want a potential buyer to walk in to see a floor strewn with boots and shoes.

Minor Repairs

It is important to make minor repairs prior listing, such as fixing sagging shelves and cracked clothes rod, replacing cracked siding boards or repointing brick walls. Check the operation of every door and window and be sure that all light fixtures and wall switches work. Making repairs ahead of time will reduce the chances of a potential buyer backing out of the deal or offer less money for the house.

Landscaping

First impression is formed the instant a potential buyer pulls into the driveway or clicks on its image on a web site. So make sure to create a good first impression by keeping your front lawn mowed and your garden weed-free. Tidy up shrubs and remove dead and broken limbs from trees. You can also add flower garden or some raised beds for a vibrant green space not only making sure that your yard looks better but also appeals to any buyer with a green thumb.

Backyard cleaning will help sell your house

Backyard is important to home buyers today, it gives them privacy from other homes. Prior selling you can paint your fence or hide it by installing a privacy screen or vertical garden. You can do also plantscaping using potted plants to create layers and visual excitement.

Try to avoid expensive renovations unless they are absolutely needed. In the end, buyers also have their own plans for renovating, so keep it simple.

You may have some great feedback, and we always love to hear from our readers. If you are interested you can also search homes by CLICKING HERE. We are also able to give you a FREE analysis of the current value of your home.

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