Advertising is a communication intended to inform, educate, influence and remind individuals of your product. Effective advertising should capture the prospective customers’ attention and entice them to use your product. It should be catchy and interruptive, it should make people stop whatever they are doing at the moment, long enough to read, hear or watch the ad. Regardless of the method, advertising must be unique, credible, memorable, clear and consistently reflect the unique positioning statement of your business.
Marketing and advertising is an investment, not an expense. Enough money must be spent to provide a media schedule for ad frequency, the most important element for ad memorability.
Word Of Mouth
The most effective form of marketing is the word of mouth, the one that consumers trust above all others and the one that is most likely to drive sales for your company. Word-of-mouth advertising has existed as long as mankind has communicated and traded goods and services. People trust what their friends and family recommends several fold over any other form of marketing.
Another form of effective marketing is Social Media Advertising. It can be through Facebook Ads, Twitter and Instagram among others. Using these tools for advertising gives you the option of being able to target specific demographics. You can target people you have not reached yet and try to engage them. Users don’t always make a purchase through these mediums, however, they can still end up liking your business which gives you the opportunity to create a database of potential customer.
Many other forms of advertising exist, such as televisions, direct mail, billboards, newspapers and magazine. You can try out a few different forms to see which works best for you. The most important thing is for you as the Marketer to focus on engaging your consumer/customer, listen to what they have to say, be part of the conversation about your product. You will have to understand your consumer/customer, what they like about your product and to provide whatever it is they need from you. Let them know that they are important to you and that sharing their opinion is important to you. At the end of the day if the product is good, customers will come and they will keep coming back. So making sure that the customer has a great experience is always the first priority.
Dupont Real Estate would love to hear from you. If you have any comments or ideas we can share with our clients, please get in touch. If you have a question for our Real Estate Team, please email us at firstname.lastname@example.org. Your answer may be part of our next blog article.